Making sales as the central focus of any business can be very challenging especially during this period of COVID 19 where market operate skeletally. Talk more to double your sales.
It could be worse when you’re having a new product and you getting turned down each time you try to propose your products or services.
You have even tried to sell online and no one is noticing you.
Worse still the bills don’t understand that there are no sales, it keeps Increasing in arithmetic progression.
I can relate to the situation and that’s why I drafted this article, to give you some sales tips and strategies you can adopt this period to make or Increase your sales this period and beyond either online or offline based on my practical experience and observations as a business development professional.
Here we go.
I understand you may have tried several things to increase sales or even double your sales, but no one seems to be working.
One thing I believe responsible for low or no sales is lack of visibility.
You may have the best product or offer the best service or possess the greatest skill but once you are not visible, I mean you are not positioned where those who need your product and services and willing to pay are, then you will continue to suffer.
I will share with you some low-cost channels/ strategy to publicize and for visibility /bring your product right in front of the customers so that you can be noticed and patronized.
Note – some of the following strategy’s may require that you already have the right advert content and promotional tools/materials and is just to help bring those contents before the right audience and make them buy
Shops and Stores Partnership
Especially if you are starting with no cash at all, you can strike a deal with shop, store or supermarket owners to set up a stand and exhibit your products to incoming customers or passerby and agree on a percentage to give them from your profit each day.
This always works if you are trying to sell a product rather than a service or skill.
The last time I did it, on a bad day, I leave with #5000 after giving the shop owner the agreed-upon percentage. At the end of the period, they become your retailer haven established a customer base for the product there.
You can repeat this across different shops and locations simultaneously or one after the other.
Social Media Influencer Handles
Depending on the type of product or service you provide we have many people who have grown audience and followership on social media, you pick the one who does things in the area of what you do and do them an offer to help you promote your product/service
We have many of them like Naijabloggers, Yabaleftonline, Femalehustlers etc.
Offer Free Public Training
Many people have come to understand the powerful effect of using teaching and training as a medium for promoting and publicizing their products or services.
And it works like magic.
Simply find a group or platform where people gather, can be school, church, association etc and liaise with the leaders to schedule a free training program for them based on the problems or pain you know they encounter.
After the training, you Introduce your products or service to them – note that the training should be free across location and platforms and it should be tailored towards highlighting the problems they encounter which the product solves.
Affiliate or Referral Commission
On a normal day, if you treat your customers well the first time and your products deliver and satisfy them, they’ll naturally refer their friends and family to you.
However, it becomes more effective and makes them do it more consciously when you attach a reward to it. Like rewarding them with a quantity discount, or price discount or free tickets etc.
When they refer a number of customers, this way you don’t spend so much time and money to recruit marketers.
Let others help you market by offering them a commission on referrals
People don’t want to experiment with themselves, they want something that has been proven to work.
Well as a new product the question is how to get testimonials?
Now you can get friends, close allies and previous customers to record and share testimonials with you about your product.
Give some few samples for free in exchange for the Testimonials where necessary.
These could be videos, pictures of before and after, or simply a WhatsApp or Facebook message of positive feedback of the product.
Create Your Own Program and Become Your Own Media Broadcaster
Now I’m not saying that you should go and pay for airtime to air your program on radiology or tv because that is very expensive for you as a small business owner or startup.
But your Social media wall is just as free and has as effective if you carefully and consciously build an audience by creating posts and contents on different topics around that which concerns your product or service.
Use it as a medium to build an audience who you can now recommend your products or service to.
These contents should be scheduled as in a media program and share or broadcast them at regular intervals – say every Friday by 6 pm you have a topic you discuss around that area after which you present your product.
Influencers and Leaders
Influencers can help you double your sales. Like social media influencer, you can liaise with people with credibility and recognition (group admin/moderator, presenters, actors and artists, public figures, church leaders etc) to speak for you in high traffic platforms which they control (radio, tv, WhatsApp group, Facebook group, Instagram page etc)
By making them an offer, you give them some of your products for free to test and still propose commission for them on each sale on their platform.
The reward is much more than the effort.
These 7 strategies will help you double your sales within the next 60 days